Category Archives: Accessibility

Restaurant Logo Design

 Restaurants are generally recognized by customer through their logo design. This is especially true for chains and franchises. Visitors from out of town will remember a restaurant logo design and stop there to eat because it is familiar. You restaurant…

11 Ways to Influence People Online and Make Them Take Action

 Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying [...]



11 Ways to Influence People Online and Make Them Take Action

The Myth of Usability Testingb

 Usability evaluations are good for many things, but determining a team’s priorities is not one of them. The Molich experiment proves a single usability team can’t discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test for the right reasons and achieve a positive outcome.