B2B Marketers to Increase Social Spend – eMarketer
BtoB magazine’s “2010 Outlook” indicates social media marketing will be of rising importance for business-to-business (B2B) marketers.
Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending on social in 2010.
Change in Online Marketing Spending in 2010 According to US B2B Marketers, by Tactic (% of respondents)
Fifty-four percent of respondents currently use social media for marketing. That was up 9 percentage points from November 2008 and about 4 points from June 2009, showing a steady increase in B2B participation.
via B2B Marketers to Increase Social Spend – eMarketer.