Thinkkeno - Internet Marketing and Web Development in Cary

B2B Marketers to Increase Social Spend – eMarketer

BtoB magazine’s “2010 Outlook” indicates social media marketing will be of rising importance for business-to-business (B2B) marketers. Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers...

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Effectively Using Social Media For PR

Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points: * Authenticity/personality – the world and web crave it * It scales – popular brands...

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Top 5 Companies We’re Shocked Are Not on Twitter

Companies have been adopting Twitter left and right, often with great success.  While some companies are more successful than others at strengthening the conversation between their customers and themselves, some companies are still sitting on the sidelines.  I don’t know what they’re waiting for, since...

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